Ulrich Bez has led Aston Martin for ten years now and is already two
years ago brought his ideas to expand car sales with a new, different
model. Lagonda brand would be revived and it was made official at the
100th anniversary declared in autumn 2008.
At the next Geneva Salon, Spring 2009, we got to see what Ulrich Bez Aston Martin and imagined, and it was not a new sedan that most believed – without a convertible! The concept car called a certain habituation, and although it did have character had Lagonda concept hard to convince everyone on the same obvious way that Aston Martin’s models usually do.
At the next Geneva Salon, Spring 2009, we got to see what Ulrich Bez Aston Martin and imagined, and it was not a new sedan that most believed – without a convertible! The concept car called a certain habituation, and although it did have character had Lagonda concept hard to convince everyone on the same obvious way that Aston Martin’s models usually do.
Aston Martin SUV Lagonda
Aston Martin SUV Lagonda
It was during a meeting in Rotterdam last
week, as Ulrich Bez said that there are still 22 pieces One-77 for sale
and that, in future, a four-wheel Lagonda. Much more than that wanted
Ulrich Bez not tell but we may well presume that we need new ideas to
convince David Richards on Lagonda project survival.
Business-wise,
it would probably be on the right of Aston Martin to broaden its range
with a four-wheel model. Porsche’s success with the Cayenne has not
escaped anyone’s attention and the most important luxury car markets,
there is no doubt to sedan model. Cooperation with Toyota mini-car
around Cygnet also show that Aston is ready to take the unconventional
approach.
Aston Martin SUV Lagonda
Aston Martin SUV Lagonda
After her divorce from Ford has been rumored that Aston Martin is
looking for a new partner for future powertrains (V12: s built by Ford
in Cologne). Mercedes is said to be the company that immediately comes
to mind and you could also collaborate on a suvmodell, similar to the
Aston chosen to partner with Toyota on Cygnet.